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Story of The PropTech Club: Shaping the Future with Real Estate Technology
A Fragmented Industry Meets Innovation
For decades, Pakistan’s real estate industry has operated in silos—builders, brokers, financiers, and tech professionals rarely collaborated beyond transactions. This lack of tech integration slowed innovation and left stakeholders navigating an outdated system.
Then, a bold idea emerged: What if real estate technology could unite the ecosystem and drive smart, transparent, and scalable growth?
That vision sparked a movement—and eventually, the birth of The PropTech Club.
The Inception: PropTech Convention 2024, Lahore
It was at the PropTech Convention in Lahore, 2024, where real estate leaders gathered to discuss trends and challenges. During a his speech, Mr. Atif Arafin, Founder PropTech club, posed a transformative idea:
“We want k hum real estate main technology ko enable karen, or tama stakeholders ko ek platform per ikhata karen. We are launching a PropTech Club for the like-minded individuals”
That moment marked the beginning of what would become a community designed to reshape Pakistan’s real estate landscape through digital transformation.
Foundation of The PropTech Club: Powered by Landtrack.pk
By July 2024, the idea became reality. Landtrack.pk, a leading proptech facilitation platform, officially launched The PropTech Club with a clear mission:
“To empower builders, developers, conusltants, financiers, and tech enablers to collaborate year-round through real estate technology.”
The PropTech Club became a platform for change-makers—those passionate about PropTech in Pakistan, driven to push boundaries and build future-ready property ecosystems.
Key Milestones: Building Momentum in Pakistan and Beyond
September 2024: Radisson Blu Open House
Hosted an open house for Raddison Blu (an international hotel chain) at PC hotel Karachi
October 2024: First Official Meet & Greet
Organized The PropTech Club’s first Official Meet & Greet event at DA Club Karachi
October 2024: The PropTech Club Crossed borders
The PropTech Club launched its KSA Chapter at the Global PropTech Summit Riyadh
November 2024: EvoGreen Realtors Convention
Facilitated EvoGreen City, a residential project at M9, in organizing a Realtors Convention
April 2025: 2nd Official Meet & Greet
Hosted our 2nd Official Meet & Greet event at The Lounge, DHA Phase 6 Karachi
Why the PropTech Club Matters Now
Solving Sector-Wide Problems with Smart Real Estate Solutions
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Eliminates outdated paperwork and manual processes
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Increases market transparency through digital listings and data tools
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Bridges the gap between developers, brokers, and tech innovators
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Encourages cross-border collaboration within the MENA region
Who Benefits?
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Builders & Developers: Explore tech-enabled construction and sales
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Realtors: Use platforms and CRMs for better lead management
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Financiers: Analyze projects with real-time digital tools
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Startups: Test and deploy property technology in active markets
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Policy Makers: Support digital frameworks for smart housing growth
In short, the PropTech Club is building an ecosystem where everyone wins.
Real Estate Technology in Action: What the Club is Driving
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AI-driven property management for smarter tenant-landlord interactions
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Blockchain-backed real estate transactions for enhanced security
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Data intelligence tools for builders to analyze market trends
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Virtual property tours and digital bookings for remote investors
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Collaboration platforms that connect realtors and developers instantly
These innovations are no longer futuristic—they’re happening now, and the PropTech Club is leading the charge.
A Vision for the Future: Local Impact, Global Reach
As of 2025, the PropTech Club is not just a national initiative. It’s a growing cross-border network with active stakeholders from Pakistan, Saudi Arabia, and other MENA countries.
Future Plans Include:
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Launching a PropTech accelerator for startups
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Hosting more real estate networking events across the globe
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Partnering with universities for PropTech education
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Driving policy-level conversations for real estate regulation reform
The goal is simple: make real estate faster, smarter, and more inclusive—powered by technology.
Join the Club Driving the Future of Real Estate
From a single idea at a panel in Lahore to a thriving ecosystem that bridges real estate and technology, the PropTech Club has come a long way. But this is just the beginning.
If you believe in the digital transformation of real estate, if you’re looking to innovate, connect, or invest in the future—you belong here.
Together, we’re not just adapting to the future—we’re redefining it.
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